Media in Conflict: The Evaluation Imperative | Markle | Advancing America's Future

Media in Conflict: The Evaluation Imperative

Date: Sep 09 2011

Time: 9:00 a.m. - 12:15 p.m.

Venue: Washington, DC

Never before have the media played a more integral role in conflict management. At the same time, funding agencies and policymaking bodies have greater expectations for demonstrating impact and efficacy in this area.

To meet these growing needs, media development practitioners, donors, international broadcasters and methodologists have collectively authored the USIP PeaceWorks titled Caux Guiding Principles. The Principles aim to improve monitoring and evaluation of media interventions in conflict zones. Such media interventions can consist of the media working to promote a particular message to influence public opinion, or they can be projects geared towards building the capacity of media organizations themselves.

On September 9, 2011, the Caux Guiding Principles were presented by those organizations who convened the unprecedented working session in Caux, Switzerland, where drafting of these Principles began. Stefaan Verhulst, Chief of Research at the Markle Foundation, was a participant at this presentation.

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