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Dear Friends, America has been defined by a simple aspiration: that everyone in this country should have the freedom to dream and the opportunity to create a better life. This is our American Dream, and inherent to its strength is the belief that hard work, talent, and creativity—not class or birthright—can breed success. It is this Dream that helped create what is perhaps our country’s greatest source of economic strength and national pride: the great American middle class. Yet, something is going terribly wrong. The vital middle class is in undeniable decline, and with that so is faith that the American Dream is possible to achieve. This cannot stand, and we feel compelled to help our country envision a better future. To do so, we have created an Initiative with the goal of setting our country on a path to build the American Dream for a new era by leveraging technology and advancing public and private leadership and individual action. The Problem As millions of the country’s traditional, good-paying, middle class jobs have been eliminated, never to return, half of all Americans no longer expect that the next generation will be better off than the last. Indeed, our country has just experienced the only economic recovery in at least 50 years in which real wages for most workers have declined, while wealth from productivity gains and rising salaries are being reaped by only a few. The middle class decline stems from a combination of forces. Globalization and information technology are creating shifts that may be even more powerful than those experienced during the industrial revolution. The decline is compounded by decades of public policy choices from elected officials in both parties. This hollowing out of the middle class threatens not only our economy, but also our democracy. With loss of financial clout comes loss of political clout, and with that comes a loss of confidence in our country’s public and private sector leaders—the very men and women tasked with moving us forward. At its core, our economic problem is a social one with dire consequences. This march toward inequality cannot continue. If the American people believe that hard work is no longer rewarded and that opportunities no longer exist, and if they believe that their leaders lack the courage and creativity to champion innovative solutions and make hard choices, America could fall into a deeper deficit of dignity and economic hardship, losing the spirit that defines us. What We Can Do The challenges are great, but some solutions are hiding in plain sight. As always, the American people are our most precious asset. We are famously resilient and resourceful, embracing diversity and applauding innovation. Indeed, many technologies that ushered in this digital age and are triggering such dramatic change can also help refuel our country’s emotional and economic engines. To harness the power of people and technology, the Markle Initiative will collaborate with committed individuals from diverse sectors and political perspectives, but who share a singular belief that courageous, connected, responsive leadership and collective action can stimulate the revitalization of the middle class and the American Dream. The Initiative aims to help our country better understand the challenges, see the opportunities, and recommend a path toward solutions, starting in three areas: Leadership – Stronger leadership must emerge in these transformational times, specifically in our communities, in our businesses and in our government. Targeting and reaching out to people in the public- and private-sectors, the Initiative will promote leadership tenets such as truth and transparency; courage to make tough choices; a spirit of innovation; and collaboration – all in the name of advancing the middle class. People – We never underestimate the strength and ingenuity of the American people. When institutions break down, we find paths around them. In a connected world, these paths are ever more available to us. We will seek to help people understand what they might do to participate in the economy ahead; how to use traditional and digital social networking tools to act collectively and individually on their own behalves, and; how doing so may ultimately transform our institutions and leadership, all in the name of equality and middle class renewal. Technology – Access to big data – tremendous amounts of information and rapidly emerging means of analyzing and deploying it – and global markets may reshape our economy and culture as much or more than has the Internet as a platform. Social media is redefining how people create communities and conduct business. We will seek to understand this and identify how the middle class might grow by sharing in the economic benefits created by this transformation. As leaders of the Initiative, and proud Americans, we refuse to be bystanders, watching as the American Dream and our middle class dwindle. The power of the middle class is too central to our country, and too unique. By advancing leadership, engaging people and effectively employing technology in a connected world, we seek to prompt action and public policy that will restore them both. Zoë Baird, co-chair President, Markle Foundation Howard Schultz, co-chair chairman, president, and chief executive officer, Starbucks
Dear Friend: We are writing to tell you about an ambitious new initiative we are undertaking. For millions of people, the American Dream which we hold so dear seems out of reach, a part of America’s storied past. The America we want our children to inherit—a country that is strong and inspires opportunity for all—is at risk. We have concluded that there is nothing more important than committing ourselves to finding ways to advance Americans at all income levels to successfully transition to the economy of the future. Today, we are honored to share with you the goals of a remarkable and diverse group of fellow Americans who are coming together as members of a new, non-partisan collaborative, the Markle Initiative for America's Economic Future in a Networked World. Joining us in this collaboration are civic leaders, business leaders, technology innovators, and academics of varying viewpoints; their names are listed here. We share an understanding that the forces of globalization and technology, for all the progress they have brought, have simultaneously disrupted opportunities that have sustained America’s middle class for decades. And we believe that failures in policy choices and in leadership have left the country without a vision for what our success can look like. The goals of this initiative are to envision and ultimately be a catalyst for an America with broad participation in the global digital economy; and to seek scalable solutions to reinvigorate the American Dream, imagining new strategies for jobs and economic security that can help propel our country into a future where the next generation will once again be better off than the last. As two people who strongly believe in the promise of the American Dream, the possibility of innovation to overcome and redefine new challenges, and the importance of strong communities, we are excited to announce this new initiative. It will build on our respective organizations’ proven track records of tackling tough challenges and achieving ambitious goals at scale, and be enabled by the deep and diverse expertise brought together in this committed group. You can learn more about this exciting initiative and stay informed on our progress by clicking on the links below. Thank you for your interest, and we hope for your ongoing support. These are challenging times, but also times that hold tremendous promise. Sincerely, Zoë Baird, co-chair President, Markle Foundation Howard Schultz, co-chair chairman, president, and chief executive officer, Starbucks Markle Initiative for America’s Economic Future in a Networked World Rework America Initiative Members
Topics include: heightened focus in a changed world, the shifting domestic environment, global opportunity and risk, strategy, operations, and transitions at Markle, Policy for a Networked Society, Information Technologies for Better Health, Interactive Media for Children, the Opportunity Fund, and moving forward.
Advances in information technology over the past decade have stirred the creative spirit of a generation and dramatically changed our everyday lives. As we enter the 21st century, the Internet and information technology (IT) continue to capture our imagination, holding out a future filled with possibilities that go far beyond the transformations we have already witnessed in business, education and consumer choice. Thispaper includes an introduction letter by Zoe Baird andreports on Health and National Security, the Markle Foundation'stwo main initiatives for the year 2004.
Zoë Baird writes on the G8 Summit, the final report card on the DOT Task Force, and two Markle initiatives (Global Digital Opportunity Initiative and Partnership for Global Policy Participation) intended to help translate G8's goals into action.
Topics include: the current environment, a critical time to invest in meeting public needs, defining Markle's role, public engagement through interactive technologies, Policy for a Networked Society, Interactive Media for Children, Information Technologies for Better Health, the Markle Opportunity Fund, and our approach.
