In this essay, former Markle president Lloyd N. Morrisett discussed opportunities in the broadcasting for first-time job seekers and described the experiences of some young people who are already employed in the industry. He wrote, “Taken together, television and radio seem to offer everything—glamour, creative work, exciting new technologies, huge salaries, and the chance to grow with an industry that is growing in all directions. It is no wonder that many young people see their future in broadcasting’s glowing electronic rainbow.”