Connecting for Health, a broad industry coalition organized by the Markle Foundation, announced yesterday a framework for PHR privacy protection that could, if fully implemented, bridge the gap from HIPAA protection of PHI in the covered entity and business associate realm to the Wild West environment in the world of PHRs. Parties endorsing the Common Framework for Networked Personal Health Information include Microsoft, Google, payors, providers, IT vendors, and associations from AHIP to AARP.