Chris Anderson, editor-in-chief of Wired Magazine, studies and writes about the human condition in the information age. The world that we inhabit today is evolving and shifting at ever-increasing rates, yet Chris Anderson has an insightful pulse on these elusive dynamics. In his next book, FREE, he develops what he views as the new economics that drive our world: “Freeconomics” [1]. Google’s business model is the hallmark for Freeconomics.