David Lansky, from Markle Foundation; John Rother, from AARP, Kathleen Weldon, for Rep. Nancy Johnson; Andrea Palm, fpr Sen. Hillary Rodham Clinton; Dean Rosen, from Mehlman, Vogel, Castagnetti, Inc.; and Jane Loewenson, from National Partnership for Women and Families, discuss consumer principles and policy implications and the endorsers of these principles.