Rx for Public Television | Markle | Advancing America's Future

Rx for Public Television

Publication Date: January 1, 1973

In this essay, former Markle president Lloyd N. Morrisett discussed the background of public television and devised a prescription for success in its future. This prescription is a set of three requirements: to avoid localism, to develop programming for special interest audiences, and to create an incentive system to produce better programming for public broadcasting.

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